Viva Vinyl

Viva Vinyl

May 12, 2017 | Blog

According to Bobby Owsinski from Forbes, "Most people that get their music...will end up cherry-picking the most visible songs (again the singles), and will never experience the rest of the album cuts anyway.  Even if they do, chances are they'll only listen to each a few times at most, and in most cases, not at all."  Bobby declares that the vinyl industry is dead.  This is why I disagree (and it's not just because I work at Crosley):

The logic of understanding why people purchase music is the most apparent issue I have when critics claim that vinyl is dying.  Artists become superstars and household names because of fans.  Fans want more than the passing fad of a single hit.  Don't get me wrong, one-hit wonders are alive and well.  However, I doubt that a consumer would spend $20 for one track.  The masses that are investing in vinyl appreciate the artist instead of a trend.  The artist in turn, wants his or her music pressed on vinyl.  Why?

Why? It's always an opinionated and tricky question.  I think artists like the authenticity vinyl offers, as well as giving a nod to musicians of yesteryear that inspired them.  As a consumer and a millennial, it is refreshing to hold a vinyl album in my hand; to admire music the way my baby boomer parents did.  I get to share a love of music in a way that is encompassing and easy to translate between generations and it is great. 

So many of our experiences today are instantaneous, streaming, or just a click away.  It is nice to be able to invest in the physical action of picking up a needle and letting the music circulate.  Not to mention, I get to inherit a sick collection of albums kept and stored away from decades of music lovers.  Why did those folks hold on?  There is value in vinyl.  

But value doesn't necessarily equate to money, especially if your travel into turntable land is new and you aren't ready to make a pricey purchase.  Thanks to technology, there are companies, like us, that offer affordable options. 

Keep spinning, and maybe saving.  

Elizabeth Morrison
Elizabeth Morrison

The attraction is only natural.

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